At the Bhool Bhulaiyaa 3 song launch event, Madhuri Dixit opened up about being a part of the film and said, "They approached me for the film and I loved the script. I loved the fact that there was Vidya Balan and Kartik Aaryan and all such good actors. I have always loved Aneez Bazme's films and I wanted to play the role of Manjulika so badly."
